Enable this Segment Tree for Event Triggered Campaign

Creates a set of prompted filters at the most optimized locations, based on segment criteria.

Display Prompted Nodes for this Segment Tree

This option is displayed when the Enable this Segment Tree for Event Triggered Campaigns option is selected. Select to display prompted nodes in segment trees. Deselect this check box to makes long, nested trees more legible.

Cache final segment result set for list output

When generating multiple lists based on the same segment, you can cache the final set of customers during the first list usage so that subsequent list uses can access those results for faster processing.

Automatically create remainder cells

If you do not want the tree designer to create remainders whenever you split a branch, deselect this option.

Default to include overlapping members from higher priority cells in lower priority cells

The standard behavior for new trees is to always enforce deduplication between target cells. When this option is checked, deduplication is not enforced for the segment tree. However, you can enable deduplication for specific branches using the branch properties.

Default to cache tree blocks for future jobs

Controls the default value of the check box named Cache this block for future jobs (in the properties of a newly created tree branch).

Campaign Load File format

The campaign load file format used for loading the members of the segment tree into each campaign.

The campaign load file format controls what information about the segment tree members is loaded into the campaign history in the transactional database. This information may include name, address, and email address.

When you first create a segment, the Campaign Load file format is set based on the default setting for the target level. You can select a different file format, if required. If you are not certain about the effect of changing the file format, contact your administrator.

List Preview File Format

The file that specified the format used for previewing lists.

Saved Result Set File Format

The file that specified the format used for saved result sets.

Statistical Significance Parameters

The following variables are used as inputs for the statistical significance calculation:

• Confidence interval
• Error tolerance, plus or minus
• Default Response Rate

Delete List Cache (button)

Clicking this button submits a job to purge the cache entries associated with pulling a list requalified by any of the target cells in this segment tree. You would click this button prior to pulling a list to make sure that the list contains the most recent customers in the target cell.

Marketing XML

Click the Marketing XML tab to display an XML-based UI debug tool. Use this tool to analyze the generated XML for Marketing objects such as segment, segment tree and list format.