Marketing Segments and Segment Trees >
Creating and Editing Segment Trees >
Constraining List Data for a
Segment Tree
This option can limit the
information in list files to members of the branch. For example, if you have a
segment tree based on accounts, you may qualify specific contacts for the
accounts based on criteria for that branch.
Additionally, this option can
limit the information in list files to any additional items that you
constrained on the segment tree branch. The following are scenarios for
other types of constraints:
- Nested
Segment Node. You may have a business-to-business company targeting
business accounts. You split by predefined contact segments containing the
decision-making contact at each account. You can make sure that you select
the correct contact for each account by constraining the contact attribute
for the nested segment node.
-
Split-by-Value Node. You may have a banking company targeting customers
split by checking and savings account types. You can make sure that you
select the correct account type for each customer by constraining the bank
account attribute for the split-by-value node.
You can constrain list data for a
tree branch only when the following criteria are met:
- The branch is an embedded
segment node in which the target level is different from the target level of
the segment tree.
- The branch is a split node
created using the values sampling method, and the split-by field is not an
aggregated measure.
To constrain list data for
a segment tree
- In the Segment Tree
Designer, locate the branch on which you want to constrain data.
You can only constrain list data
on nested segment tree nodes and split by value nodes.
- Click the Actions
button, and choose Constrain List Data from the menu.
- In the dialog box,
select a qualified item to constrain.
- In the Constrain
List Data dialog box, click OK.
|